When your brand spans languages and cultures—from Arabic to English and more—visual identity must be carefully crafted and adaptable.
Table of Contents
1. Choose Typography That Works Both Ways
Select typefaces that support Latin and Arabic scripts, maintain readability, and complement each other visually.
2. Create Flexible Layout Systems
Allow for right-to-left (RTL) text flow and flexible design spacing to accommodate bilingual content without breaking layouts.
3. Use Culturally Appropriate Imagery
Visuals should resonate with target audiences—whether it’s architecture, lifestyle, or cultural symbols. Avoid culturally insensitive imagery.
4. Maintain Color & Style Consistency
Preserve your color palette, icons, and visual style across all language versions to reinforce brand unity and recall.
5. Plan Scalable Design Assets
Templates, design guidelines, and a style guide help teams maintain visual consistency across markets and materials.