Gulf companies—from Dubai to Riyadh—must adapt to the latest marketing trends. Here are the top 7 things your brand should embrace in 2025:
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Toggle1. AI-Powered Content & Personalization
From automated copywriting to dynamic email flows, AI enables scalable, personalized campaigns. It’s fast becoming the backbone of modern marketing.
2. Voice & Visual Search Optimization
With rising smart-speaker use in the UAE and KSA, marketers must include conversational keywords and image alt-text details.
3. Short‑Form Video Dominance
Reels, TikTok, and Shorts engage audiences quickly—ideal for product teasers and brand stories.
4. Micro-Influencers & Localized Campaigns
Trustworthy endorsements from local micro-influencers resonate deeply in Gulf markets.
5. AR/VR for Brand Engagement
- Virtual try-on filters for retail
- Interactive property tours for real estate
This immersive tech creates lasting impressions.
6. Social Commerce Everywhere
Instagram and TikTok integrate shopping directly into the feed—seamless customer journeys.
7. Purpose‑Driven/Sustainable Marketing
Brands with authentic sustainability messages gain loyalty in the Gulf.